Ed
tubics AI feature

From keyword research to an AI-written video script.

AI / LLM feature UX/UI design Prototyping Desktop web app
Goal

Let YouTube marketers go from a video idea to a high-quality script in minutes, using the natural-language capabilities of ChatGPT inside tubics.

tubics is a YouTube SEO platform for brands. Teams already used it to find keywords and video ideas — writing the script was the step that still happened somewhere else.

Design principles

Three ideas behind the feature

01

Ideas grounded in search data

Video ideas are ranked by search volume, difficulty and potential views, so every script starts from something people actually look for.

02

A set-up that becomes a prompt

Instead of a blank prompt box, a few guided choices — goal, video type, topics, call-to-action — give the AI the structure it needs to write something usable.

03

Generate in the background

Scripts are written asynchronously and users get an email when they are ready, so nobody waits in front of a loader.

01 — Ideation

Start from what people search for

Users enter a few keywords and a market, and tubics returns video ideas ranked by search volume, keyword difficulty and potential views. Ideas can be saved, filtered by questions or keywords, and opened in detail.

Ideation: video ideas generated from keywords, with search volume, difficulty and potential views
02 — Script

A short set-up, then the AI writes

From any idea, users open the Video Script tab and define a short set-up: the video title, the goal (for example triggering conversion), the video type, the topics to cover, the call-to-action and an E-A-T statement for credibility.

The script is then generated in the background, and users are notified by email as soon as it is ready — so nobody has to wait in front of a loader.

Video Script tab: the set-up panel and the script being generated, with an email notification

My contribution

  • Conceptualised and designed the AI-powered video script feature
  • Designed the set-up flow that turns an idea into a structured prompt
  • Designed the generation and notification states
  • Iterated the flow with the product owner and the tubics team, from concept to release

Outcome

  • A feature that lets users generate high-quality video scripts quickly
  • Well received by users
  • Increased the overall value proposition of the tubics product
“Edmond significantly enhanced our user experience at tubics through the redesign of the UX/UI and the design of some new features. His reliability and deep expertise in design and usability testing made the process smooth and efficient. For startups seeking to elevate their product quickly without compromising quality, Edmond is the right partner.”
Matthias Funk Co-founder & CEO, tubics
Next case study tubics — Strategic redesign